Alysia Benninghoff

Alysia is a senior marketing and strategy executive with more than 25 years of expertise from client, agency and entrepreneurial perspectives to diagnose business challenges, identify marketing solutions and optimize growth strategies. She has honed her skills working across a myriad of categories from CPG to healthcare to financial services with a variety of clients including Del Monte Foods, Big Heart Pet, SC Johnson, Mondelez, Physician’s Desk Reference, Glaxo Smith Kline, BlueCross Blue Shield, Chase and Citibank.

Clients rely on Alysia to deliver fresh insights and to provide clear recommendations and solutions drawing on her extensive insights & strategy, brand building and innovation experience. She is a determined analyst who digs deep to decipher what’s really on the mind of key competitors, customers and consumers. Her ability to quickly understand the competitive landscape and identify emerging trends enables her to size up investment opportunities, highlight innovation gaps and advise clients how to protect their flanks from competitive threats.

Experience: Prior to entering the consulting business, Alysia was a principal on Foote Cone & Belding’s global business strategy team, CHESS. Alysia also understands the client perspective, having worked her way up the Brand Management ladder to VP of Marketing & Innovation at the Coca-Cola Company and the Seagram Beverage Company. She headed several new product teams and as an entrepreneur with a passion for marketing and travel, launched, built and sold, Gallivanting, The Club for Adventure, adventure travel targeted to singles 25-55.

Education: MBA, Marketing & International Business, NYU Stern Graduate School of Business; BA Communications, Queens College, CUNY