Valerie Oben

Valerie is a strategic marketer with proven success growing start-ups and established businesses by creating and implementing multi-channel marketing solutions that build brands, customer relationships and sales in the B2B and B2C space. She has a passion for growing share and ROI by extracting insights from analytics, building teams and leading innovation across Marketing, Sales and Customer Service. Her marketing, product management, and new product development skills were fine-tuned in Product Manager roles at GE, Colgate-Palmolive and AT&T. Valerie has successfully guided CEOs of start-ups, middle-market and F500 companies to efficient share growth, customer acquisition and relationship management by delivering relevant content and value to targets through best fit online, direct and traditional offline channels. She excels at disciplined project and vendor management, “hands-on” execution and rigorous financial control.

Experience: In addition to recently serving as interim CMO for a specialty retailer, and two business publications, Valerie has provided marketing strategy and implementation to clients in Financial Services, Publishing, Telecom, Cable, Tech and Consumer Packaged Goods as a Senior Vice President at Marketing Corporation of America and through her own company, Foxboro Consulting, Inc.

Education: B.A., Advertising and Consumer Behavior, Michigan State University; MBA, Marketing & Finance, University of Michigan, Ross School of Business.