Marketing

Effective marketing drives growth, yet it often falls on the CEO, who is juggling product/market fit and day-to-day challenges of running the business. Available marketing channels and consumer preferences are changing so quickly that it can be difficult to just keep up with the market - much less know when and how to use marketing to accelerate growth.


Recent Work


        Built content marketing strategy for emerging technology company that resulted in 120% growth in online channels.

We work with companies to:

  • Understand/size the market and develop practical go-to-market plans. We partner with you to develop solutions to manage changing market conditions and achieve product/market fit.
  • Develop (or refine) business models with a focus on scale, differentiation and conversion
  • Provide product management and new product launch plans
  • Generate leads. We develop measurable customer acquisition and retention strategies, including specific strategies to minimize the acquisition costs (CAC) and maximize lifetime value of customers (LTV).
  • Identify customer needs, define product features and develop product road map and launch plan
  • Develop data driven marketing strategies across all channels (inbound and outbound)
  • Identify, optimize and manage agency/vendor relationships

Finance

Marketing

Human
Resources

Information
Technology

Social
Responsibility

Not-for-Profit